Conceptualized and designed the brand identity for Project Oxygen, an innovative fitness center that is transforming the fitness landscape to create unique, custom-designed experiences in collaboration with experts in the field who examine each specific case and provide its users with the most optimal solutions in order to obtain the best results in no time. The brand’s identity resonates with professionalism, approachability, and trust, as well as reflects the brand's core values, such as innovation, personalization, convenience, and community.
